In last week’s post I talked about why I love print. 
In past posts I’ve focussed on content personalisation and where it fits…
Read MoreCategory Archives: Cross media personalisation and marketing
Content personalisation. Call me Christine
I was at a networking event recently and after many conversations and exchanging of business cards I found myself on the end of an email and direct mail marketing campaign by one of the companies who…
How do you choose the right print management services company for your cross media marketing?
Leveraging the power of print outsourcing.
In my last blog I discussed how print fits in to a cross media marketing campaign and how the effective use of a print management partner can…
Read MoreCross media marketing the case for digital VS print
Has print really had it’s day and can digital really live forever?
In spite of the massive surge in digital communications, social media platforms and increased marketing personalisation, print…
Read MorePrint management and cross media marketing
The last five years have seen an unprecedented rise in electronic and social media.
The final death bell for print would not have been an unrealistic thought.
Jump forward five years…
Read MoreBig data and marketing personalisation?
What is big data and how does it fit in with marketing personalisation?
What is big data and how does it fit in with marketing personalisation?No doubt you’ve seen articles about “big data” and maybe even had your inbox…
Read MoreHow to make your message stand out with cross media marketing?
So far I’ve sang from the tree tops about the merits of Read More
How can a print management company help with your cross media marketing and print?
There are many benefits in working with a print management partner and one of my first blogs exemplified what a print management company can provide and how it…
Why content marketing sucks?
20+ years in print has provided me with a good education into what makes good and bad content. Of course this is subjective what might be…