It is the perennial question I’m asked.
Caroline, we want to give up paper what can we do?
We use shed loads of paper and we want to go paperless?
Where do we start?
In my last two…
Read MoreCategory Archives: Blog
5 tips for multi channel marketing success
In my last blog post I talked about the importance of multi channel marketing in our digital world. 
Multi channel marketing interacts with the customer using…
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Why multi-channel marketing matters in a digital world?
I was invited by one of Digital Print Management’s suppliers, to visit Google HQ in London recently to experience google’s ‘Drive for work” which is superseding google apps for work. 
The purpose behind google’s re-positioning of…
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How to use hybrid mail to optimise your business-critical documents.
My most recent posts have talked about the importance of content, personalisation and making it relevant and then how…
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What does content marketing and the ice bucket challenge have in common?
What does the ice bucket challenge have to do with content marketing, personalisation and multi-channel communications? 
A lot as it turns out.
I got nominated for the ice bucket…
Read MorePrint management. How do you save money on your print
At least once a month I’m asked the same perennial question: Caroline, how can we save money on print? How can print management help me with reducing our print budget? What print management solutions are there available for my budget? ![]()
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Marketing personalisation. How to personalise your marketing to win customers
In last week’s blog I talked about the importance of making your communications targeted and specific by making it personal.
How do you personalise your marketing?
Many companies I…
Read MoreHow to target your audience with personalised communications.
Last week’s post talked about what Digital Print Management do when it comes to delivering customer service. 
Knowing your customers well not only helps you deliver a personalised customer…
Read MoreHow to give great customer service
At some point in our business lives we will have to deal with complaints from customers.
How we respond differentiates us from the competition and ensures that our reputation remains in tact.
It also is a…
Read MoreWhat does your content marketing say about you?
Last week’s post aimed to show how to engage with customers across multi-media channels by creating an identity and personality and using consistent branding. 