Digital Print Management

The impact of digital on mail and email part 2

Last week’s post was about the impact digital is having on mail. But the findings under taken by the Royal Mail show that digital hasn’t affected mail to the extent as one might of thought. Email is great for follow ups, acknowledgements and for...Read More

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November 24, 2014 Caroline

The impact of digital on mail and email

Those of you who have been kind enough to show up regularly know that I have each foot in the digital and print camp. Digital media has had a huge impact on our lives making content accessible anytime, anywhere day or night. And yet...Read More

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November 17, 2014 Caroline

Multi channel services. Should we give up paper and go digital?

It is the perennial question I’m asked. Caroline, we want to give up paper what can we do? We use shed loads of paper and we want to go paperless? Where do we start? In my last two posts I discussed how to work...Read More

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November 3, 2014 Caroline

5 tips for multi channel marketing success

In my last blog post I talked about the importance of multi channel marketing in our digital world. Multi channel marketing interacts with the customer using a combination of indirect and direct communications channels that include social media, websites, catalogues, direct mail, phone, SMS/text,...Read More

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October 20, 2014 Caroline

Why multi-channel marketing matters in a digital world?

I was invited by one of Digital Print Management’s suppliers, to visit Google HQ in London recently to experience google’s ‘Drive for work” which is superseding google apps for work. The purpose behind google’s re-positioning of this product is to make it more personal,...Read More

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October 6, 2014 Caroline Leave a comment

How to use hybrid mail to optimise your business-critical documents.

My most recent posts have talked about the importance of content, personalisation and making it relevant and then how to get the message out there. Many businesses consider mailing out letters outdated and unnecessary when it’s easy to email. But wait a minute… There are many...Read More

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September 22, 2014 Caroline Leave a comment

What does content marketing and the ice bucket challenge have in common?

What does the ice bucket challenge have to do with content marketing, personalisation and multi-channel communications? A lot as it turns out. I got nominated for the ice bucket challenge on a rather windy, rainy morning on the last Bank Holiday of August but...Read More

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September 8, 2014 Caroline Leave a comment

Print management. How do you save money on your print

At least once a month I’m asked the same perennial question: Caroline, how can we save money on print? How can print management help me with reducing our print budget? What print management solutions are there available for my budget? My response includes the...Read More

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August 25, 2014 Caroline Leave a comment

Marketing personalisation. How to personalise your marketing to win customers

In last week’s blog I talked about the importance of making your communications targeted and specific by making it personal. How do you personalise your marketing? Many companies I work with have an abundance of data they don’t know what to do with, let...Read More

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August 18, 2014 Caroline Leave a comment

How to target your audience with personalised communications.

Last week’s post talked about what Digital Print Management do when it comes to delivering customer service. Knowing your customers well not only helps you deliver a personalised customer service but ensures they get personalised communications suited to their needs. Most organisations think they...Read More

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August 11, 2014 Caroline Leave a comment