Digital Print Management

Dispelling the myths of outsourcing

Digital Print Management has been a long term advocate of outsourcing. But, surprisingly very few companies experience the real benefits of outsourcing because of failure in communication. All too often relationships along with the contracts fail to meet the expectations of the customer. Digital...Read More

Blog

May 4, 2015 Caroline

Why smartphones lead the way for a multi channel service

In my last post I emphasised the importance of giving your customers the choice between choosing paper and viewing documents online or what I call a multi channel service. More than 42 years have passed since the first mobile phone call was made by...Read More

Blog

April 20, 2015 Caroline

Multichannel services. What is it and how can it add value?

Multichannel marketing is the ability to interact with potential customers on a number of different types of platforms. Multichannel marketing is giving the customer the choice to make a purchase from whatever mechanism is available whether it is a print ad, retail location, website,...Read More

Blog

April 6, 2015 Caroline

What is print management and why companies need our skills now?

Print management has evolved since the seventies from print farmers, print brokers to print consultants and latterly multi-channel service providers. What does print management mean for companies now? The evolution of the internet has made finding a printer that much easier, so why use...Read More

Print Management

March 23, 2015 Caroline

How does print management fit into our digital world?

I’m a big advocate of print as part of your marketing strategy, I believe it’s a great way to engage with your customers in the first instance and a great place to start their buying journey. When it comes to marketing material, print arouses...Read More

Blog

March 9, 2015 Caroline

How to use print with Augmented Reality and QR Codes.

The future of print marketing in a digital worldur digi

I was held to task by a marketing man who claims ‘print is not as effective as digital’. I considered my response carefully and said that this is a generalisation to criticise print and keep marketing and advertising budgets down. But, I went onto...Read More

Blog

February 23, 2015 Caroline

How do I make my content marketing fit with print and social media

Although I do not profess to be either a marketing or social media expert I’m often asked by our customers, how do we tailor our content marketing or proposition so it is suitable for print and online? Whilst I know a thing or two...Read More

Blog

February 9, 2015 Caroline

Why passion delivers great customer service

January madness that’s what we call it, the start of the new year heralds a run on prospective companies who feel compelled to test and benchmark their current supplier/vendor against customer service and price. Speaking with a prospective customer about a payroll project, I...Read More

Blog

January 26, 2015 Caroline

From content personalisation to cross media marketing.

I know, I know. This post is late by my standards and should have been published back on the 29th December. No I haven’t been caught dog napping. But without boring you with the details, I’ve decided to post now, better late than never....Read More

Blog

January 12, 2015 Caroline